"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"

Technology
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Insight & Reflection

This reflection on technology by Marshall McLuhan resonates across generations. It highlights a fundamental truth about human nature: our continuous search for meaning in technology is what ultimately defines our character and our path forward.

About Marshall McLuhan

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies".

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

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"Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be."

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"Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think."

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More about Technology

"The real danger is not that machines will think like us, but an unprecedented opportunity to solve climate change, making it the most important technology of our century."

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"In today's knowledge-based economy, what you earn depends on what you learn. Jobs in the information technology sector, for example, pay 85 percent more than the private sector average."

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"I have an answering machine in my car. It says, I'm home now. But leave a message and I'll call when I'm out."

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"Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other."

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