"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."

"I want to put a ding in the universe."

"I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore."

"It is a essential truth that an idea is a delicate seed; water it with curiosity and protect it from cynicism — an essential principle for the reflective life."

"This life is worth living, we can say, since it is what we make it."

"I never did a day's work in my life. It was all fun."

"Things could be worse. You remember that, and you go on with your life."