"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

Action
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Insight & Reflection

Words carry weight, and Simon Mainwaring's insight into action is no exception. It serves as a gentle reminder that amidst the chaos of modern life, timeless wisdom still holds the power to guide our decisions and clarify our values.

About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

More by Simon Mainwaring

"Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism."

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"We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease."

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"Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community."

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More about Action

"Well, I motorcycle, I hunt, fish, I do all that. I keep busy. I'm never bored. I've never been bored."

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"Now on Friday nights, if I want to go hang out with friends, I go hang out with friends. If I want to stay in and be in the hot tub and have people over to watch movies, I do that."

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"Most movies, once the action starts there's no more characters. You say a couple of dumb lines and then there's just explosions until the end."

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